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Oriental Weavers Carpet Company was established in 1981 by Mohamed Farid Khamis, the Egyptian industrialist and entrepreneur. Today, it is a holding company for a fully vertically-integrated manufacturer of rugs, mats, and carpets, producing three grades (A, B, and C) of machine-woven carpets and rugs for the Egyptian and global markets, with an annual production capacity of 23.5 million m2 (2017). To meet the high-end demand in Egypt in recent years, Oriental Weavers’ operations have grown to include the imported handmade rugs of the highest quality made in partnership with craftsmen in China, India and Iran. This cooperation brings exquisite inputs from various cultures and artists, who are renowned for their years-long expertise in hand-woven rugs. Oriental Weavers was listed in the Egyptian Stock Exchange (EGX) since 1997, and, today, its shares represent consolidated earnings for the company and its subsidiaries.
Oriental Weavers International (OWI) was established in 1998 as an export -oriented, private free trade zone company in the Tenth of Ramadan City. The company’s vertically-integrated facilities handle the extrusion of synthetic fibers, dyeing, and spinning wool as well as the weaving and finishing of products. The company’s diversified product mix related to residential and commercial use include carpets, rugs and upholstery (gobelin). OWI’s main export markets include North and South America, Europe, the Middle East, Asia and Australia. OWI owns a 79% stake in Oriental Weavers (Tianjin) company Ltd, China, keeping an eye on expanding its current share in the emerging Asian market. In late 2014, a new fully-automated yarn production facility, the King Tut, started its operations with a production capacity of 100 tons per day.
Located in a private free zone area, Oriental Weavers Textiles is another export-oriented subsidiary to OW. The company owns a sizeable vacant land, which can be utilized for future expansion initiatives of the OW’s woven segment. In the area, the company launched the first phase of its expansion plan by constructing a new plant and adding eleven state-of-the-art manufacturing looms in the last two years. Currently the company is building a new raw material warehouse with a size of 4550 meters square as part of its expansions.
Oriental Weavers USA is based in Dalton, Georgia. It manufactures, markets, and distributes products imported mainly from the company’s Egyptian plants besides other Asian countries. Oriental Weavers USA sells the products to its mass market merchants and big-box retailers, as well as to independent retailers, furniture retailers, catalogues, and various department stores. The online sales segment to major home-furnishing portals such as Target, Kohl’s, Amazon, Wayfair, and Rugs Direct has been very successful in recent years, contributing almost 20% to the company’s net sales. OW USA was awarded the Supplier of the Year in 2016 by one of the US online retailers. This came in addition to the company’s America’s Most Magnificent Carpet Award that the company has been receiving annually over the last decade.
Oriental Weavers China was established in 2006 in response to the growing demand for woven products in China and other East Asian countries. OW China manufacturing facilities occupy 140,000 m2 of land in the Tianjin industrial zone, 80 kilometers south of Beijing. The producer is a vertically-integrated facility with fiber extrusion and rug and carpet manufacturing facilities.
MAC Carpet “Fiber Factory” is Oriental Weavers’ foothold in the tufted carpeting segment and a leading Egyptian exporter to more than 112 countries, supplying some of the world’s largest retailers. MAC has a diversified portfolio from wall-to-wall carpeting, to door and kitchen rugs, to rubber backed bathroom mats, to multilevel textured mats for outdoor applications, as well as car mats, children’s rugs and mats, scatter rugs, and club rugs. MAC also manufactures three-dimensional advertising floor panels, runners, and artificial turf for indoor and outdoor applications. In 2017, MAC expanded its portfolio with new digital printing products that are widely appealing in major markets.
MAC runs four manufacturing sites in Egypt, all in the Tenth of Ramadan City. The company also owns a 98% stake in its subsidiary, New MAC, a tufted manufacturing facility, operating in a private free zone area.
EFCO exports its high-quality products to more than 67 countries worldwide. The company specializes in the production of the master batch, polypropylene staple fiber, and needle felt carpets, including wall-to-wall carpeting of various weights with customized widths of up to four meters; indoor/outdoor rugs; patterned, printed, engraved, and embossed mats; underlay rolls and rug pads; car mats; and bath mats. EFCO uses the latest production technologies to offer high quality products that comply with international standards.
Net sales figure excludes intercompany transactions between the different subsidiaries of the group.
OW Hospitality, a division of Oriental Weavers catering to the hospitality and entertainment industry, produces woven Axminster carpets. Using 80% wool and 20% nylon, Axminster carpets offer an optimum blend for performance, luxury and comfort. Due to the unique characteristics of the wool, it can also be dyed to very light or vibrant shades, ensuring that it can be woven into both classic and contemporary designs. OW Hospitality benefits from a close relationship with its machine manufacturers, allowing the company to produce unique products such as the 19 mm pile height rugs popular with the royal families of Jordan, Saudi Arabia and the UAE. Among the company’s numerous clients in the hospitality sector are Hyatt, Kempinski, Sheraton, InterContinental and the MGM Group. In 2011, OW Hospitality became the preferred supplier for both Four Seasons and Hilton. The division has established markets in the USA and Europe, with offices in London in the UK, and in the United States, Dalton, Georgia; New York City, NY; and Las Vegas, Nevada.
La Boutique is developed around the simple concept of customer involvement. La Boutique’s customers can commission custom rugs and carpets by matching a swatch of fabric or sketch, which is then transformed into an exquisite rug or carpet. This division caters to higher-end and top-niche markets.
OW Lifestyle is the group’s line of contemporary rugs that includes a large variety of shag carpeting in various textures, styles and colors. Designed around today’s lifestyle, the company offers only the finest materials combined with the highest production standards. The OW Lifestyle name has come to be synonymous with quality and value, bringing a unique and truly distinguishable touch to any decor. Like La Boutique, Lifestyle provides a brand outlet for Oriental Weavers to market products with specific themes, in this case the ultra-modern and abstract. The company sells its increasingly popular products locally through its own retail outlets and also exports to countries around the globe.
OW Gobelin produces high-end, non-polypropylene-based woven tapestries, upholstery and floor coverings targeting the luxury residential and commercial markets. Fully customized and typically destined for architectural firms and luxury hotel operators, OW Gobelin is also available to other high-end customers.
OW Classics is a brand within the Oriental Weavers umbrella focused on selling and promoting handmade rugs based on traditional designs. OW Classics offers the most prestigious rugs in the global market place using distinct color palettes and international appeal.