Oriental Weavers Caters to its Clients with Exceptional Specialized Brands

August 26, 2013

Three brands help OW cement its leadership by meeting customers’ diverse needs


Oriental Weavers (OW), Egypt’s leading carpet manufacturer, continues to strengthen its leadership in design and innovation with more than 131 showrooms across Egypt and exports to over 120 countries worldwide.

OW’s innate understanding of customers and the company’s ability to cater to the unique needs of a diverse client base stems from over three decades of market expertise. This understanding, coupled with a constantly expanding base of manufacturing and reach was the driving force that fuelled the introduction of specialized brands to make the most of OW’s capacity by offering a variety of products to suit customers’ different tastes.

OW Lifestyle brings customers modern designs for an urban chic look. With OW Lifestyle it’s all about simplicity and modernism, with affordable trendsetting designs and fashionable contemporary looks.

OW also introduced La Boutique, allowing customers to design their own exceptional one-of-a-kind carpets with the design of their choice. La Boutique offers customers custom-made carpets with unlimited designs, colors, and shapes bringing all their aspirations within reach.

“Today’s consumers demand luxury, and they usually have a very clear idea of the style they want in their homes,” said Ahmed Hafez, La Boutique Brand Manager, “At OW, we use the latest in technology and the finest materials to give our customers the chance to turn their design ideas into exquisite rugs.”

La Boutique specialists help customers with details such as color choices. Using 3D software, OW designers sketch a template based on the customer’s design. In a couple of weeks, or even less, OW customers can adorn their homes with La Boutique’s handmade products woven only for them.

OW Gobelin is yet another OW success that graced the markets based on popular demand. Driven by market experience revealing the tremendous demand for Gobelin designs, the brand was launched in 2004. For those with a penchant for French-inspired tapestry and an appreciation for fine textile, Gobelin offers a wide variety of products to indulge in; from exquisite upholstering fabrics and cushions, to sophisticated carpets and wall tapestries, in an unlimited array of designs and color palettes.