Oriental Weavers Redefines Edutainment at Cairo Festival City’s KidZania

June 1, 2013

Oriental Weavers (OW), Egypt’s leading carpet manufacturer, is spearheading initiatives to create a brighter future for children by taking part in the grand opening of KidZania at Cairo Festival City.

Africa’s first International Edutainment City and the Middle East’s second, KidZania aims to help more than one million children worldwide ‘Get Ready for a Better World’ by simulating a realistic educational environment. Children between the ages of four and twelve partake in real life day-to-day activities, mimicking traditionally adult activities such as performing jobs or shopping, in a fun yet educational manner.

“We believe in the importance of helping children achieve their full potential and actively seek unique opportunities to nurture their talents,” Ahmed Atef, Oriental Weavers Marketing Manager “We take pride in our trade, and aspire to give younger generations the chance to experience the sense of fulfillment that comes from creation and inspire their ambition for productivity. Children can acquire such diverse and useful skills from art including creativity, confidence and perseverance, helping them start off on the path to success.”

Through their participation at KidZania, OW offers children the chance to design and create their own rug in the course of 20 minutes. Those who succeed in doing so will take their rugs home.

OW is committed to supporting initiatives that develop children’s skills for academic and life success. The company’s participation in KidZania is the latest initiative in its ongoing efforts to promote education through the arts.