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Pantone, the world’s authority on color, announced today that the much anticipated Color of the Year 2015 is none other than Marsala 18-1438, to much fanfare and a generating immense buzz in the global fashion and interior design media. Orders for fashion, beauty and home interior products containing the color have immediately begun to flare up with demand for the color exceeding expectations. Among the many products in the new color which has seen a spike in demand were rugs and carpets.
As such, Oriental Weavers, the world’s largest rug manufacturer, and PANTONE UNIVERSE’s partner since 2013, has taken up the mantle of meeting that demand. Due to Oriental Weavers’ exclusive product development relationship with Pantone, the company has been working with the PANTONE Color of the Year 2015 months in advance of the announcement in order to incorporate the sought-after color into the company’s new designs, launching at Atlanta and Las Vegas rug markets in January.
“We are extremely proud of our new PANTONE UNIVERSE rugs featuring Marsala 18-1438, the new PANTONE Color of the Year 2015,” said Jonathan Witt, senior vice-president of Oriental Weavers. “After seeing the countless media stories Pantone received on the Marsala announcement, consumers across the country will flock to buy items incorporating the new Color of the Year 2015.” To view the full press release for the 2015 Color of the Year please click here.
Among the plethora of high profile media coverage on the Pantone’s Color of the Year and partnership with Oriental Weavers were Today’s Style page, Home Accents Today, Floor Daily, Furniture Today, Casual Living and the Huffington Post.