To Spread Happiness and Comfort

To be the world’s trendsetter in the carpet and rug industry

Our People lead our transformation. They are our most valuable asset . Our best people are consistently result driven, hungry to learn and eager to grow.

We believe in meritocracy; we reward performance not status, achievement not age, contribution not position, and talent not credentials

We are ONE PROUD FAMILY. This is our company, and we act like owners. We are proud of our achievements. We take full responsibility for our decisions, actions, and results, and we lead by example. Shoulder to shoulder, we uphold mutual care ensuring
safety in our shared work environment. We are a 20,000 one proud family.

INTEGRITY, quality and hard work are the building blocks our company was built on, and what our reputation rests upon. We are honest, open, ethical and fair. We are committed, we deliver on our promises, and we encourage an atmosphere of mutual
trust and respect.

We place our CUSTOMERS FIRST and value their business. We consider our customers our partners and we aim to understand their needs and deliver to the end
user. We are service oriented. We take pride in delivering quality, innovation and value for money everyday.

We encourage creativity and INNOVATION. We act with boldness and courage, challenging the status quo and finding new ways to grow our company and create value for our stakeholders. Innovation is the lifeline of our organization.

We value AGILITY ; speed, efficiency, and change. We think and act fast. We rethink, react, and reinvent. We are bold and entrepreneurial in spirit and actions and adapt quickly in response to a rapidly-changing, uncertain, and volatile world.

SUSTAINABILITY guides our actions. We are responsible, caring, transparent, and accountable. We support and positively contribute to the communities we work and live in. We are concerned about the environment and operate our business responsibly.
We work hard to ensure a better tomorrow.